2014 USD PROPOSAL
PROJECT
International Master Thesis


An updated banknote proposal created for the United States of America within the Master thesis design project "WORTH: The Aesthetics of Global Interest" while attending the Academy of Art and Design / Visual Communication Institute (Basel School of Design) in Switzerland. It was printed for the Diplom Exhibition in 2011 in Basel.

Inspired by the Swiss Franc's (CHF) ambitious redesign process (the currency is thoroughly redesigned every 20 years by way of contest) The goal was to develop a similar updated iconographic system better representing the advancements and culture within the American society.

This particular series plays on themes of human discovery and endeavors to connect achievement, theory and the fundamental properties of life.

This is of course not a conspiracy to trivialize or shun the great deeds of the past, but to communicate principle rather than effigy permeating through the spirit of industrial, organic and elemental systems.

FYI: I am American.
Raised in Idaho (not so far from the Tetons)

FIELDS
Branding, Graphic Design, Information Architecture
DATE
2010-11