animation by Jeffrey Loewe
STELLAR MEDIA LOGO
Asked to develop a brand for an international action sports and "adventure" media company. The name Stellar can be applied to both celestial and crystal bodies (specifically dealing with the structure of ice crystals for snow in this case) therefore the plan was to incase a spark of light that can be visually incorporated within a snowflake. The Logotype was developed to both compliment and contrast the crystaline structure with a modern and visually appealing feel.